OBSTACLES
Finding ways to come up with engaging visuals and captions to entice students to attend the respective events.
TARGET
Promoting student events and encouraging the target audience to attend.
STRATEGY
Colours and visuals are carefully selected to match the theme of the event.
PROCESS
Copyright @genshikenfestival Instagram
SUMMARY
1. Finding appropriate assets for the post by using Adobe Express that relates to the promotion of the collaborator.
2. Selecting appropriate colours and typography .
3. Identifying hierarchy for the event information and apply according to grid.
RESULTS
REFLECTIONS
High audience engagement and algorithm was gained (2k insights). Aligning the visuals to the collaborator's theme makes the visual process and execution simpler.
Constant communication and feedback from the committee helps streamline the production and polishing of the final product.
