MALLOKEYK CAMPAIGN
OBSTACLES
Presenting marketing ideas in a structured and visually appealing matter to be approved by the marketing team.
TARGET
With the chosen brand of Betty Crocker, create a marketing campaign for the company's new product that will fit into the modern standards of advertising and boost sales.
STRATEGY
Input trending and familiar designs applicable in modern times.
PROCESS
SUMMARY
Feedback is given and applied between the design process given by design client and creative peers
1) Research: SWOT analysis, Audience and product research (USP, product positioning, etc.)
2) Asset collection: Organizing folders (mockups, images, sketches)
3) Timeline, scheduling, and campaign application (Gantt chart)
4) Presentation with completed social media and pop-up mockups and designs
RESULTS
REFLECTIONS
Highlighting typographic and design elements through visual hierarchy is given utmost importance in marketing campaigns.
