Fictional ad for Alien Stage showing the characters in motion and caption 'Stream now on YouTube'.
Blue doodle weights symbolizing the project's challenges.
Blue doodle weights symbolizing the project's challenges.
Blue doodle trophy symbolizing the project's goals.
Blue doodle trophy symbolizing the project's goals.

ALIEN STAGE AD SERIES

OBSTACLES

Finding creative ways to promote an animated series within 15 seconds.

TARGET

Completing a visual advertisement of a chosen brand (Alien Stage) that can be displayed horizontally and vertically.

Watch the advertisement on YouTube!

STRATEGY

Like teasers most seen throughout animated movies, highlight captivating spoiler-free moments of the show which includes the main characters and an idea of its premise.

PROCESS

VIDEO PRODUCTION

1. Sketching and storyboarding

2. Gathering assets

3. Animating in After Effects

4. Encoding and review

Inside look on the production of the project in After Effects.
Inside look on the production of the project in After Effects.

PREPARATION

1. Ideation

2. Reviewing brand guidelines

3. Gathering inspiration/moodboard

4. Style guide

After effects logo in white.
After effects logo in white.
Shows a series of images that has potential to be used in the final product of the digital signage.
Shows a series of images that has potential to be used in the final product of the digital signage.

RESULTS

REFLECTIONS

The process of preparation is necessary in order yield to success as it would instill consistency throughout the final product.

Blue doodle lightbulb symbolizing the project's outcomes.
Blue doodle lightbulb symbolizing the project's outcomes.
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