Colourful GIF with rotating shapes and pops into a confetti showing letters that make Amplify.

Blue doodle weights symbolizing the project's challenges.

Blue doodle trophy symbolizing the project's goals.

AMPLIFY MOTION TYPE

OBSTACLES

How to present the visuals and animation in a compelling and captivating manner.

TARGET

Engage the audience in an immersive video that promotes and highlights the aspects and lyrics of the chosen song.

Watch the lyric video on YouTube!

STRATEGY

Typographic and design elements repeated such as colour, font, and animation.

Repeat animation and graphic assets to provide a sense of theme and consistency.

Perspective camera angles used in this project panning from left to right and vice versa.

Utilize different camera angles to provide fresh visual perspectives.

PROCESS

Style tile green variation of Amplify with a paper-like pattern behind it extending to the right.

Style tile blue variation of Amplify with a bubble pattern behind it.

Style tile pink 8-bit variation of Amplify with a pink cube pattern behind it.

Style tile teal variation of Amplify with a teal triangle pattern behind it.

Style tile white variation of Amplify with a rainbow ink blot behind it.

Style tile yellow variation of Amplify with a blue ink explosion behind it.

STORYBOARD

Sketch assigned typographic and design elements in the video.

This process includes timestamps applied to the elements listed.

First page storyboard for the fan lyric video Amplify.

STYLE TILE

Testing appropriate colours and typography.

RESULTS

REFLECTIONS

3D cameras present in After Effects are one of the best alternatives in showcasing different angles as opposed to simply rotating elements in a 3D plane.

Blue doodle lightbulb symbolizing the project's outcomes.

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AMPLIFY MOTION TYPE

STRATEGY

PROCESS

RESULTS

Let's work together in creative endeavors!