Pink Ramune letters showing on a blue background with halftone and three white clouds with adjacent coconut trees.
Blue doodle weights symbolizing the project's challenges.
Blue doodle weights symbolizing the project's challenges.
Blue doodle trophy symbolizing the project's goals.
Blue doodle trophy symbolizing the project's goals.

RAMUNE HORIZONTAL AD

OBSTACLES

Finding creative ways to promote the new Ramune bottle labels within 15 seconds.

TARGET

Completing a visual advertisement of a chosen brand (Ramune) that can be displayed horizontally.

Watch the advertisement on YouTube!

STRATEGY

GIF showcasing all three flavours of the new Ramune bottle labels made by me for school.
GIF showcasing all three flavours of the new Ramune bottle labels made by me for school.

By being consistent with the moodboard, the aesthetics of the video shines through with the use of halftones and the elements present on the bottle labels.

PROCESS

VIDEO PRODUCTION

1. Sketching and storyboarding

2. Gathering assets

3. Animating in After Effects

4. Encoding and review

A screenshot of the editing timeline of Ramune ad as seen in After Effects.
A screenshot of the editing timeline of Ramune ad as seen in After Effects.

PREPARATION

1. Ideation (with A.I. assistance)

2. Reviewing brand guidelines

3. Gathering inspiration/moodboard

4. Style guide

After effects logo in white.
After effects logo in white.

RESULTS

REFLECTIONS

Having public opinions, especially with fellow artists, on which designs are familiar can help set a foundation on where to start.

Blue doodle lightbulb symbolizing the project's outcomes.
Blue doodle lightbulb symbolizing the project's outcomes.
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